International Ecommerce Day May 2016 Edition

Replay your favorite talk or see some of the greatest moments from our top speakers

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Sujan PATEL
Sujan PATEL - Co-founder @Content Marketer.io
 

CONTENT MARKETING ON A SHOESTRING BUDGET

Content marketing is one of the best ways to grow your business as it not only build your brand & increases trust but it also helps drive sales. But doing content marketing right can be quite expensive. Sujan breaks down the core components of content marketing and shows you how to do it things on a small budget.

Key Learnings:

  • Metrics that matter
  • Creating the right content
  • How to stand out with content promotion
Talia Wolf
Talia Wolf - CEO @Conversioner
 

OPTIMIZING FOR MOBILE - HOW TO TURN MORE MOBILE VISITORS INTO CUSTOMERS

Is your mobile traffic growing yet getting less conversions? Not sure how to optimize for mobile? Join Talia to learn from hundreds of mobile A/B tests she run and discover how to create better experiences for your mobile visitors

You will:

  • Learn how to bridge the gap between mobile and desktop visitors.
  • Get actionable tips for mobile optimization and meaningful testing.
  • Discover lessons from hundreds of mobile AB tests.
  • Get tools and metrics for identifying your mobile visitor's needs.
Kunle Campbell
Kunle Campbell - Advisor @2X eCommerce
 

LINK BUILDING AT SCALE FOR ECOMMERCE BRANDS

I In this presentation, you will learn about how using a campaign oriented approach to brand building can be the most effective means of gaining exposure for your ecommerce brand that at the same time attracts and secures the acquisition of a bulk of backlinks over a relatively short period of time. What you’ll learn

You will learn:

  • A systemised approach to acquiring high quality links en-masse rather than on a 1-on-1 basis.
  • How to ensure link building is a by-product from brand building campaigns and content that you create and amplify.
  • How I have ethically helped ecommerce brands acquire 20-50 HIGH quality links over the course of a 4 week campaign.
  • Leveraging gamification to drive backlinks and increase domain authority for your ecommerce site.
  • How to develop branded content for your ecommerce brand that attracts the attention of publishers and difficult to replicate links from top tier media platforms.
Chris Goward
Chris Goward - CEO @WiderFunnel
 

THE FUTURE OF E-COMMERCE BELONGS TO THE OPTIMIZERS

Today is the best time in history to be an evidence-led retailer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom.

But, you must not squander the opportunity. It will be taken away unless you use it wisely. In this session, you’ll hear from Chris Goward, optimization thought-leader, how leading e-commerce companies are using optimization processes to gain dramatic revenue lift and insights. You’ll walk away with practical strategies to drive real, tested business growth.

In this session, you'll learn:

  • The top ways to optimize your shoppers' experience.
  • Frameworks and processes to improve your optimization program.
  • Tips to becoming a future-proof optimization champion.
Valentin Radu
Valentin Radu - CEO @ Marketizator
 

THE HIDDEN POWER OF MICRO-CONVERSIONS

In e-commerce, most websites focus on the big picture, and that is macro conversions, neglecting an important part of the pre macro converting process: micro-conversions. They are useful because you can easily engage visitors, build up an emailing list and address them in a personal way according to the profile they fit in. Nurture the leads and transform them into paying customers.

From this webinar you will learn:

  • How to optimize each funnel step using qualitative and quantitative data;
  • How to generate more micro-conversions;
  • How to transform micro-conversions into macro-conversions;
  • How small adjustments can lead to big results;
  • How to re-engage visitors in the sales funnel.
Grzegorz Blazewicz
Grzegorz Blazewicz - CEO & Founder - SALESmanago
 

HOW MOBILE REVOLUTION CHANGES MARKETING AUTOMATION STRATEGIES

In his presentation, Grzegorz will discuss:

  • Behaviour Change Apps fail to change behaviour.
  • WWW vs Mobile.
  • The end of Inbound? Time for a new Outbound.
  • Adapt your whole communication to new standards.
Kevin Chung
Kevin Chung - E-Commerce Strategic Alliances @ FedEx Services
 

PREPARE YOUR BUSINESS FOR HOLIDAY 2016

The holiday season is demanding for most online merchants. It's that period of the year that can make or break your results. In Kevin's session, you will learn the key insights from last year's holiday season and trends and suggestions on how to get ahead in 2016.

Sunir Shah
Sunir Shah - Chief Marketing Olarker - Olark
 

HOW TO INCREASE SALES WITH CUSTOMER SUPPORT

Just because your Customer Support team talks to customers all day, doesn't mean they should be expected to sell more. If you insert your Support team at the right points in the purchasing process, you'll accentuate their skills and unlock their selling power.

Presentation attendees will learn:

  • Why Support and Sales teams are fundamentally different and how each team prefers to operate.
  • Where in the purchasing process Support can have the biggest impact.
  • How to get Support involved with sales.

Brian Massey
Brian Massey - Conversion Scientist @Conversion Sciences
 

THE CHEMISTRY OF THE LANDING PAGE

Landing pages are crucial to having successful marketing campaigns. In this session, Brian will show you how to build landing pages and how to optimize them to drive more conversions.

  • Do’s and dont’s of landing page optimization
  • Real examples of successful landing pages
  • How to improve landing pages based on visitor’s choices
Anthony Baksys
Anthony Baksys - CEO & Co-founder - SearchNode
 

THE ULTIMATE GUIDE TO ECOMMERCE CUSTOMER RETENTION

Many ecommerce merchants don’t have any specific customer retention strategy. Social media activities and regular email newsletters are not how customer retention works. It is a longer process, affordable to any small-medium online store, which could give very profitable results.

You will:

  • Learn how to practically retain customers.
  • See good and bad examples from various online stores.
  • Get to-do tasks for your ecommerce business.
Mustafa F. Ahmed
Mustafa F. Ahmed - Lecturer, E-Commerce & Digital @ KFUPM & CEO @ Ascend
 

CREATING YOUR ONLINE STORE: BEST PRACTICES IN ECOMMERCE AND PLATFORM SELECTION

Choosing your E-Commerce platform and planning for your online business requires research and an in depth understanding of what is needed and how to manage the platform when over time. Your digital store needs to be future proof and convert on launch day.

Viljo Vabrit
Viljo Vabrit - Managing Partner - ConversionXL
 

A BULLETPROOF ROADMAP TO BOOST YOUR ONLINE SALES

Online success is like a highly competitive sport. To be world class and dominate your space you have to build on your strengths and eliminate weaknesses. This means constant effort to improve your website. The key question is how to identify where your website is leaking money and how to eliminate those leaks.

Viljo will walk you through the process you can use to identify and plug the leaks. And make a lot more money.

You will:

  • Perform technical analysis to identify under-performing devices browsers and pages.
  • Conduct structured heuristic analysis to map “areas of interest”.
  • Do mouse tracking analysis.
  • Run and analyze qualitative surveys.
  • Run user tests.
  • Categorize and prioritize issues and translate them into test hypotheses.
Burc Tanir
Burc Tanir - CEO - Prisync
 

HOW TO PRICE YOUR PRODUCTS ONLINE

Price is one of the most significant details attached to a product online. When we visit a web-shop and look through a product, what we consider at the first glance - let's confess it! - is most probably, the price of that product.

For some experts of the field, pricing is a science, heavily influence by the economics theory, and for some it's an art, fueled by marketing knowhow, that built up by experience. Either ways it's a mission critical operation within an e-commerce company, and there's a lot to learn to polish up your e-commerce pricing.

In this session, you'll learn about:

  • Cost-based pricing and Manufacturer Suggested Retail Price.
  • Consumer-oriented pricing.
  • Market-oriented pricing and competitive analysis.
Dave Chaffey
Dave Chaffey - CEO - SmartInsights
 

ESSENTIAL DIGITAL MARKETING TOOLS FOR ECOMMERCE 2016

As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by promoting our online stores using automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.

The challenge is there are so many tools and categories, it can be difficult to know the best tools needed in your "Marketing Stack". In this talk, Dr. Dave Chaffey of Digital Strategy Education site SmartInsights.com will show how you can review the gap in the services you use across the customer lifecycle as shown by the Smart Insights RACE Digital Marketing Planning framework.

You will learn:

  • The 30 essential categories of tools.
  • Recommendations on the best free and low cost tools relevant to Ecommerce.
  • Making the business case for new services.
  • How to prioritise which tools are most important.
  • How do develop a process to improve business using these tools.
Rich Page
Rich Page - Founder @ Rich Page Website Optimizer
 

TOP CONVERSION MISTAKES THAT ECOMMERCE BUSINESSES MAKE AND HOW TO FIX THEM

Join Rich Page to discover the biggest conversion mistakes that ecommerce websites often make. These conversion killers cause high percentages of visitors to bounce needlessly from websites and result in $1000's of lost potential sales every day - even on your ecommerce website. You will also learn how to remedy these issues and transform to become a high converting ecommerce website.

Keith Hagen
Keith Hagen - Director of conversion services InFlow
 

CONTINUOS IMPROVEMENT FOR ECOMMERCE WEBSITES

Keith will show you why conversion rate optimization is a continuous marketing process and not a one time action. He’ll take you through the behind scenes of eCommerce optimization and present the steps to a complete CRO plan.

You will discover:

  • The behind scenes of conversion rate optimization.
  • Hidden gems in the CRO process.
  • Why is CRO an on-going marketing action.
  • Out of the box CRO ideas for eCommerce websites.
Meg Lister
Meg Lister - Sr. Specialist, Website Optimization @ Wordstream
 

ECOMMERCE LESSONS FROM A B2B MARKETER

Marketing is marketing, right? Wrong! A person buying a product for their company is a very different customer from a person buying a product for themselves. B2B and B2C marketers shouldn’t operate in silos, though. In this presentation, Meg will share opportunities for ecommerce organizations to learn from her best B2B CRO strategies, including scoring your customer’s “readiness to buy”, engaging in a multi-touch, longer sales cycle, and value-driven purchase decisions.

Pamela Hazelton
Pamela Hazelton - Ecommerce and business consultant
 

CRUCIAL ELEMENTS TO BOOST CONVERSIONS

They make it sound so easy, but designing ecommerce sites that convert well is no simple task. Fortunately, thousands of online businesses before you have made the mistakes that drag conversions down, leaving us with great insight about what works and what doesn't. We'll discuss the most important elements necessary in order to turn your target audiences from browsers into buyers.

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